Case Histories

Baked Cheese Snack Food Plant

Elgin, Illinois

Driving Superior Recovery Through Targeted Marketing and Rapid Execution

Situation

Hyper Group was engaged to manage the sale of all machinery and equipment within a modern baked cheese snack facility on behalf of the company’s secured creditors.

Actions

Over a 90-day period Hyper Group planned and executed a comprehensive auction of the company’s late-model food processing and packaging equipment. The effort was supported by a robust marketing campaign designed to reach other food manufacturers and drive competitive bidding activity. 

Results

The auction was successfully completed on an accelerated timeline and delivered results that significantly surpassed expectations. Result highlights included: 

  • Gross Sale Proceeds: Exceeded expectations by 12.5%
  • Registered Bidders: 333
  • Bidder Reach: Participants from 35 U.S. states and 11 countries

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